Isekai:
-Old
-Overstaturated
-Mostly escapism
-Very little that have compelling characters that aren't just power fantasies
-Japanese, home the weebs
Ikea:
-Reliable
-Quality products
-Practical, not based on idealism
-Why worry about characters when you have no place for them?
-Swedish, home of the Vikings and some mildly good gummy fish