Horimiya was the same way, the actual plot was fully resolved in the first half or so of the manga, and the rest was just fluff. That's why every anime adaptation ends at the same point halfway through. I think that's just how HERO writes.
Not criticizing, mind you, I enjoy the fluff...
This would be my understanding as well. Icy-Hot, Ben-Gay, Tiger Balm, Salonpas, and others all have that overpowering minty scent that really nothing else does, and it's very common to associate that with old people (the primary consumers).
I get that, but you don't get to scream "lmao it's april fools you moron" when the English chapter has been up for five hours and it's still March in the English-speaking world.
The scanlator team is still uploading these to their own website at a snail's pace, with updates as recent as Ch. 11.1 on Jan 7. Two months after release, they still consider it to be "early access" and are charging money to read it. Would not be surprised if Yenpress drops the hammer on them...
This is the second time I've seen a scanlator leave Lorem Ipsums in the final draft and in both cases it weirdly worked with the story, to the point where I had to wonder if maybe that was the original text.