In a way, I feel bad for the hag, because though she was making an entertainment district too, she WAS trying to make it appealing to spirits to the best of her knowledge. Everyone believed the spirits adored the hero, everyone believes spirits love shiny things, so she made the biggest shiniest hero statue out there - and she bet everything on that statue, to disastrous results.
Take away the evil meme faces and the over the top evil act that was randomly thrown in, and she just seemed like someone who was trying to make the best church.
Also, how can you sign OTHER people into slavery with their consent? You might as well just sign away your neighbors, or neighborhood nuisances and make bank, because you apparently can do that?