Deep down all guys want that. But for some reason we can never ask for it.
In case you're curious, the actual reason is that asking to be pampered is usually considered emasculating.
Traditionally a man is meant to strive towards being a provider, protector, and font of strength within their community. Within that logic, asking to be taken care of/pampered is a twofold admission of weakness. Both that you're not strong enough to handle the burdens of life on your own and that you've "lowered" yourself into the role of someone who's taken care of instead of providing for others.
Which sucks, because we could all use some pampering every now and then.