I'm thoroughly enjoying this, and quite invested in the characters and their dynamics.
You can tell that there is a love triangle going on, but of course drama, and well... a Beta Male grows into a semi-Sigma, and is slowly learning Common Sense, with all the friends, and harem-esque feel that it's constantly building up. I hope to one day read this to it's end, but that's a long time coming.
It's a cute fantasy story, and it's a shame we haven't had an update in 9 months as of this posting.