Superdoofus's little cut against us hurts so good! It's spot on.
Well. For him being a villain, this poor town he took over is doing rather well. Maybe he actually is a good guy, who decided to dive into and use the grey area to do good, because this was the only way he could use his power for good.
His power might be, "Charm Creatures". Too bad that nobles and other people are creatures, too.
I hope the author is trying to fool us into believing, he is a bad guy. But he really has this ominous atmosphere around him. He might as well be indeed an a$$hole.