Ah, I just checked it and it seems to be more of a way of the mind doing something "good enough" and doesn't really think rationally
Well, the issue of
rationality here is very interesting. Often, we speak and write ignoring
the various costs of mental calculations. But being perfectly
logical in some calculation may be more costly than the marginal gains from that perfection, in which case being perfectly
logical in that calculation is not
rational from a more fundamental perspective.
Beyond cases in which a more perfect calculation is possible but more costly, heuristics are also used when we don't actually know a perfectly rational approach. A great deal of what seems like rigorous scientific method to most laypeople and even to most people credentialled as scientists is really just heuristic, persisting because no one has a good reply to “What else have you got?”