I have my suspicion if Mr. Equator is there to be... I dunno, for whatever the reason, he is EVERYWHERE.
Like,
"Hey how did you have this?"
"The Equator,"
"Who helped you did that?"
"Oh you know, Equator,"
"This is slick design, who made that?"
"Oh, it's the Equator,"
The almighty janitor, you know...