Rivalry aside, Mamizou's kinda right Aya. And I'm pretty sure that 'fire' in this case is an allegory for journalism here; fire or not, if there's a story to be had, a journalist probably WOULD chase it to their fullest extent.
@
kamyu, Not sure if this would be an entirely answer, but if you pronounced it in some sort of Gaelic/Irish accent then
maybe you
could have 'bar' and 'glare' sound similar. But then again, I ain't Irish, I'm an Aussie, and even though I've heard my fair share of English accents, I can't say for sure.