Bocchi the Rock! - Ch. 87

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Bocchi the rock's girls discuss what merch with them will be the most successful with their simps. Hamazi really knows a thing or two about recursion. But seriously, is creating viral promotion through social networks and YouTube not an option anymore? I've heard so many times that this is one of the best, if not the best way to promote without a big investment in an advertising campaign in the 21st century.

Anyway, thanks for the chapter! I was starting to get worried, since the last chapter was apparently quite a while ago.

Posting "she's just like me fr fr" with that plush would become a viral sensation.
If they could get a manager and some label that could get them appearances on various TV or online youth shows, then Bocchi could really break the hype ceiling with "she's like me" attitude. Bushiroad has made quite a few rookie seiyuu quite famous that way.

P.S. Kita is giving Bocci a manicure on the cover of this Kirara volume, but until I opened the image in a separate window to examine it, it looked kinda sus like putting on a ring, lmao. :smug:
 
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Seika being a Bocchi simp lol
Let's be honest, who among us isn't?
Was that just the big sis being a huge Bocchi simp like usual or was she being genuine in thinking Bocchi should be triple digits? Maybe if they revealed Bocchi is Guitar Hero she could hit 4 digits.
I think that a real life group of an internet celebrity would obviously be more hyped than just that. Just look at Little Big, although they're not a rock band. However, some deliberately try to distance their real projects from internet fans for one reason or another. For example, in my country, a pop-punk group of one of the popular YouTubers was regularly banned folks for too loud mentions of his YouTube career.
 
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We all know the best way to sell is to have "limited editions" and other ways to drive FOMO.

For example:
1. Say it is limited merch sold only during the tour.
2. Set up open pre-order as the only way to guarantee purchasability of the goods.
3. Down payment goes with pre-orders (this also pays for production)
4. Don't let Ryou touch the money.
5. Set a cutoff date for orders
6. Sell the stuff during concert and any excess.
7. Profit.
 
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We all know the best way to sell is to have "limited editions" and other ways to drive FOMO.

For example:
1. Say it is limited merch sold only during the tour.
2. Set up open pre-order as the only way to guarantee purchasability of the goods.
3. Down payment goes with pre-orders (this also pays for production)
4. Don't let Ryou touch the money.
5. Set a cutoff date for orders
6. Sell the stuff during concert and any excess.
7. Profit.
It's sad, but it's hard to find someone who doesn't know these dirty tactics to sell stuff nowadays, we all have experienced it personally.
 
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Thank you Ripe for the monthly Bocchi... :hearts:

The merch talk from Ere and the inclusion speech from Ryou were top notch.

It's a shame that much of the merch options and variety from Japan bands/idols/whatever you name it is almost impossible to get without being broke 5-10 times in the process for overseas fans.

Also, the Saitama slandering arc continues... XD
 
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It's sad, but it's hard to find someone who doesn't know these dirty tactics to sell stuff nowadays, we all have experienced it personally.

True. Tbf, in my opinion if it is something I'm into and things are more or less transparent and fair (especially with the prices). I think that's OK.

In Kessoku Band's case they truly can only do a limited release of the merch and would need the money in advance to fulfill all orders due to financial constraints. However once the conditions are fulfilled they should also be able to directly provide the goods during concert. I'd say that would make the fans happy too. Of course again, assuming the price is reasonable.

Though I know some people may not agree with this PoV.
 
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True. Tbf, in my opinion if it is something I'm into and things are more or less transparent and fair (especially with the prices). I think that's OK.

In Kessoku Band's case they truly can only do a limited release of the merch and would need the money in advance to fulfill all orders due to financial constraints. However once the conditions are fulfilled they should also be able to directly provide the goods during concert. I'd say that would make the fans happy too. Of course again, assuming the price is reasonable.

Though I know some people may not agree with this PoV.
Merch will only sell well if you are popular and interesting enough. It is no surprise that this often becomes a way to test how interesting an artist is to the public. So trying to increase popularity and sales with merch can end up being a vicious circle. What I'm saying is that if they don't have that level of popularity yet where fans are willing to buy 100500 versions of a single just to listen to limited edition new songs from different versions (classic advertising practice for Japanese performers), then releasing limited edition unique merch would just be a waste of money.
 
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As someone who almost paid for the Bocchi anime BD (not having a BD player or understanding of Japanese) it is funny to me their in story merch popularity vs the real world Bocchi the Rock merch popularity.
Well, in the real world, you have the help of marketers and managers hired by producers for you. So you don't need to make brainstorm with plushed under a rock or mind-reading rings on your middle finger for this, lmao.
 

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