I mean the guilt doesn't change the fact that he did all of those things behind his back, willingly. To the point of rubbing it all to his face in the first loop. His thought process is beyond warped. This time author tried to give him the "but he is mind controlled" schtick but the pillow talk afterwards just completely undermined all of it. This goes for the childhood friend as well. She is way too fine with it since they went for a couple more rounds afterwards lol. At this point they legit look like they would hook up regardless of mind control.
Bottom line is, Kenji CAN NOT stay this naïve and a doormat. Nauto treating him like toddler which ultimately destroys his retarded plans to keep him in the dark. Kenji continues to remain the most unrealistic character in the setting with this much fucked up people in it.
The first time around, the point of rubbing it in Kenji's face (other than due to unintentionally getting caught) was to make him discard those women and this world, and return to his original world. That backfired when Kenji flew into a destructive rage instead.
This mind control is different. Players, or isekai'd people, still retain their minds, but their actions are restricted. "NPCs," or natives of the world, can have their minds altered, but not players. This is more "curse of obedience" rather than "mind control." Naoto is currently in the process of exploring just how he can use that curse to manipulate the master/king.
I really don't get the whole gayship going on with Kenji and Naoto... Like all I see is two guys that would be truly good friends if it weren't for Naoto's twisted way of life. I don't really want to see a genderbend or yaoi interaction with them at all it would taint the relationship they have in my view.
Nah, Naoto's obsession with Kenji goes beyond just being good friends. It's one thing to do good things for a friend; it's another thing entirely to go to any depth of depravity for that friend's better good, whether or not that friend actually wants it.