He's propped up because he's hot (the most important thing) and because he deliberately fakes his personality all the time, so that he gets to be worshipped.
Since that's more important to him than even his brother, his bullshit is even more annoying. He needs to own it up and admit he loves the...
This author's capacity for creating an entire cast of characters that range from creepy to downright loathsome and still having a fun, interesting story is quite something