This looks like a good way for Shounen Jump to bridge the shoujo demographic. Something which has the same look and feel as many shoujo while also poking fun at its romanticisms for perhaps the more weary romance fan of either gender.
lol at the people thinking this doesn't happen all the time. You have probably fallen for one.
Just last year, one of the most high profile legal and reputational hitjobs got railroaded by media and social media pressure despite lacking any basis in an objective court of law.