I feel the same way. If it's difficult to swallow and chew, it's probably due to the protein content. If it tastes too good, I start to wonder if it actually has the amount of protein it claims to have 🤣
Honestly, I think protein bars are kind of a bullshit food. Not only do they taste bad on their own, but you can also get the same amount of protein for way cheaper. The only real value they have is convenience.