Exactly my thoughts @anutrix. But of course looking at what have learned about Kouchi's family he's doing all of this to protect her sister which is what a brother would do. It remains to be seen if the author will force the siscon thing (which I'm also not a fan of) however I think he's just...
I'm on like chapter 80, could someone please spoil it for me? I wanna who Neji ends up with and also, what kind of direction does the story go? Does it get sad or depressing? Thanks in advance.