Okay, the ogre princess has a real point. Guild master and his daughter are hella annoying, if only because they have been written specifically to make the manga's ongoing gag work.
Excellent. What's great about this chapter is how they took something small and everyday; a guy who lied to women, and turned it into an intriguing and creepy mystery about truth, dreams and identity.
Boag, I'm pretty sure he's turning the entire shopping arcade into pseudo-yakuza lol.
Also, his wife on the last page: "MUST SILENCE EMBARRASSING HUSBAND!!!"