Seriously, fanservice using males is not only catering to a wider audience, it is also funny. Fanservice in general, should be over-the-top ridiculous. Guy wants to bare his muscles? Have him flex and destroy his own clothes. Bikini babe wants to flaunt her body? Make it look like her breasts are trying to escape like a bunch of puppies from under a bedsheet. Bookworm takes off their glasses? Bishie sparkle the heck out of it, with an art shift thrown in for good measure.