Cute aggression, also known as playful aggression or gigil, is the urge to squeeze or bite things perceived as cute, without any intention of causing harm. It is a common example of a dimorphous display, in which a person expresses both positive and negative emotions simultaneously in a disorganized way. People experiencing cute aggression may clench their jaw or fists and feel a strong urge to squish, pinch, or bite an adorable baby, animal, or object. Around half of all adults report experiencing cute aggression.
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