Wow, I wasn't expecting this.
When I saw the guy's face, I was fully expecting him to be just a walking cliché of the self-serving dumb condescending aristocrat.
The guy is obviously trying to gain influence and money, but he doesn't seem to want to do that by exploiting everything like a dictator.
He wants the territories to thrive, because that would be beneficial for him.
He wants a "daughter" near the MC, but he's OK with her being a concubin to respect his superiors.
He chose a girl that would be useful and not a burden, and he even asked her for her point of view on her future husband.
He seems intelligent, and is after long time, big gains and not quick and easy gains that piss of everybody.
He seems like a meh friend, but an excellent ally.