Urara's stream strategy was really to strengthen the same parasocial relationship that revolutionized the idol industry during the Heisei era, so it's a tried-and-tested move—you probably won't get a lot out of it, but you get a lot of brand loyalty. As long as nobody breaks the immersion, it's a surefire way to steadily grow your fanbase. It may seem like the more reckless stream type, being round the clock and showing behind the scenes and all, but it's actually the stabler approach.
The White Stars banking on Mimi is a double-edged sword, the strategy is directly opposite the Black Stars—they bank on making it high or missing entirely. Mimi carrying the entire White Stars guarantees them maximum viewership whenever she's there, so that's all their eggs in one basket. If she slips, or something slips her up, the impact would blow their entire operation.
Also, YURIsamurai-san, true.
Are we finally getting to the net hate arc? I dread the day this happens. To Bukki of all people, too.
Thanks for the chapter.