Some chapters really have no real point to them, they're chapters about nothing
(other than the product they're shilling).
What exactly happened here? He got a cracked lip, thought he needed some lip balm, noticed the "girl" had lip balm, thought about how bad his skin is, noticed the brand of the "girl's" lip balm, and then went and bought some...
So was the point of it? What's the through line of this chapter's story?
Not that I mind, because it's interesting reading about these fashion trends and such, but the framing of these things seem so ill thought out sometimes - despite the author knowing how to do it well, because most chapters manage it.
For comparison, "Do It This Way If You Wear the Clothes" is similar in premise, in terms of being about fashion and shilling products and brands, but they always manage to properly frame what they're shilling within the context of the story of that chapter, and usually within a whole story arc encapsulating multiple chapters.
Though funnily enough, I like this series more despite my negative comparison, so this series is obviously doing something right, haha.