Dex-chan lover
- Joined
- Nov 20, 2018
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- 5,157
Your memory fails you; perhaps it doesn't go back to the era when comic books were directly profitable. When Warner acquired DC in 1969 (as part of a larger acquisition), Warner planned to shut it down until they looked at the revenues from merchandising.
During the span in which comic books were directly profitable, series were typically a string of adventures each of which ended in just twelve pages or less. (Indeed, the Atlas stories of the '50s finished in eight.)
Nope. By the time that Marvel was dragging things out, their magazines were no longer directly profitable.
No. Not when DC's comics were directly profitable.
Now, I'm not insisting that the absence of cliff-hangers made a positive difference. I'm insisting that Marvel, DC, &alii don't reverse themselves on this matter or on other reversible changes, to see how sales are affected. Moreover, they have in recent years repeatedly driven-away readers, for ideologic reasons. The assumption that they wouldn't do something that decreased pecuniary profit doesn't hold-up.
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