It's clearly supposed to be parody/satire.
Page 9-10: getting thrown out of the way of an oncoming tricycle into the path of an oncoming truck. Clearly a send-up of the standard trope.
As if the preceding pages hadn't been over the top enough, that was the clincher for me; actually, that's when I dove into the chapter comments, I need to go and read the rest of the chapter now!
ETA:
Having now completed the chapter, yep, it's definitely a send-up of the whole genre.
I especially liked that the magic specifically selected individuals who had died in a stupid manner. The idea being that they would prove ineffectual and a far easier kill than the personality replaced. Heh, major fail, that.
Just what responsibilities will be inherited from the original personalities of their bodies will be interesting, I'm sure.
And, how they will be received, given that the original personalities are now dead.
It will be interesting to see if the author can carry this off in the long run. He looks to be playing everyone else straightish; straightish, as having a goblin explain their situation is still a bit unusual, but the people doing the summoning do normally provide an explanation.
So far it succeeds in being more than just dumb jokes, but this particular type of humor is hard to maintain; Harry Harrison was good at it in the SF field, and Howard Tayler, Pete Abrams, and a couple of others have done well in Western Webcomics, but the field is littered with failed attempts that ran out of good material.