@Ranzo The perils of a translator — there is obviously no good English æquivalent to the Japanese practice, because it's more commonly done in Japanese it doesn't sound half as retarded; and talking about the addressee in the third person by name is completely normal.
@Askorti Well, it's more the kind of cute that pisses off the other girls around you because they think you're doing it specifically to garner attention from the boys, which may or may not include the boys they're interested in. So at this point, you're probably going to get shit talked behind your back at the least if you're any older than like half way through elementary school.