It's meant to be a gag here but the idea you can unintentionally "name" makes this universe terrifying to function in, especially as a leader. Like, if intention isn't part of the process, how is it decided when you are simply referring to someone by title, versus actually naming someone? Can you only safely interact with people who are already named? Do you rely solely on pronouns and generalizations, or could even those become a name if you use them enough? I would be a goddamn hermit and never talk to anyone.