@scripted So a bit of history. Aside from being the biggest TEA producers in the world at the time (which is probably why Chloe knows the story), Thomas Lipton was known for his various unconventional advertising stunts, such as parading two pigs around town to advertise his family's grocery store. In 1881, one of his most renowned stunts was purchasing a 11 foot in diameter, 3500 lb wheel of cheese from America and shipping it overseas back to the UK (I think I've read somewhere that he actually bought 2 of them at once).
Upon arriving at the shores in the UK, Lipton invited newspapers to come see him slice into the nearly 2 ton block of cheese on Christmas Eve. On the day of the celebration, the crowd was dumbfounded to see that gold coins had been inserted inside the newly dubbed "Jumbo", and the 3500 lb golden giant was sold out within 2 hours. Considering that customers could only buy 0.5-4.0 lb of cheese each, that's around a thousand customers in 2 hours. The event was such good advertising that Lipton made it a Christmas tradition and had each Lipton store carve a "Golden Cheese" the following Christmas.
Some side notes, the "gold coins" that Lipton inserted into his cheese were Sovereign and Half-Sovereign british pounds, which at today's value would be about $122 and $61 USD per coin, respectively, purely from inflation (an actual 1881 gold Sovereign would sell for $660 USD at face value).
Also, Thomas Lipton was known somewhat as a cheese fanatic, and while his annual 2 ton "Golden Jumbo" cheese events are probably the most well-known, Lipton did once purchase a 14 month old Canadian cheese weighing 12 TONS that was being put on display throughout North America (which inevitable went bad before he could do something crazy with it).
https://www.referenceforbusiness.com/history2/41/Thomas-J-Lipton-Company.html
Books: "The Lipton Story: A Centennial Biography" and "A Full Cup: Sir Thomas Lipton's Extraordinary Life and His Quest for the America's Cup"