basically... they signed a contract with Reshen to build up their company/team's name and fame but Reshen, being the typical asshole financial entity, is making use of the vague fine print to run(literally) their team into the ground by sending EVERY applicable situation their way.
so it's a case of:
A: i help you out with your troubles, you help me with my cred; we both gain
B: sure, sure we both winners (then not so subtly plots to abuse A til they die from exhaustion)
A: you just wait!
then Karma hits like a bitch~
A: B can't even hold their own dick to piss anymore; since everyone else is already laying claims on whatever organs they have left, we might as well finish them off ourselves and get first pick!