What I'd do instead of not counting own views is only counting non-repeated views instead. Basically changing the attribute views from a number to a set of users and showing the size of that set
@kenx Technically this is not a bug, since just like you alluded to this is expected behaviour. Whether this should be the excpected behaviour is a separate matter, but since (I'm pretty sure) even guest views are counted, I'm not sure it really matters. If someone wants to for some bizarre reason inflate their view count (everyone needs a hobby I guess), they could just use incognito mode or whatever.