Yeesh, I'm not a cigar smoker but I can't imagine a 10 year old cigar tasting good at all. What exactly was he expecting?
(For those non-smokers out there, tobacco goes stale after a few months. You can make it last longer depending on how you store it, but ten years is a stretch... Plus, smoking is an acquired taste, and going a long time without it and then lighting up will end up tasting like it's your first time.)