Dopamine is the taste of happiness but it isn't happiness itself. But I guess it is true to say, that already today too many people pursue artificial satisfaction (food replacments, pain killers, drugs) instead of picking the natural solution.
This guy is absolutely wrong!
Dopamine is a feedback mechanism intended to reward the brain when something good happens and push the organism in question toward survival and procreation.
Really, mr company man? You want me to abandon all my activities, possessions, thoughts and desires and do nothing but exist until I die and the last of my essence rots away to nothing?