So I'm guessing starting a cider brand. Did a little digging and this was the only anecdote that fit into what he was saying. Wouldn't really break the rules of the agreement either because fermented fruit isn't exactly a new technology.
“In 2008, farms in the entire Tsugaru area (of Aomori) were hit by major hail storms. That inspired me to start this cider brand, as a way to make use of damaged apples,” says Kimori cider founder Satoshi Takahashi as he shows me around the factory. “We nurture apples every day for a year, so just thinking about throwing them away upsets us. In the future, Kimori could become a financial aid for other farmers (by purchasing damaged apples from them).”
“In 2008, farms in the entire Tsugaru area (of Aomori) were hit by major hail storms. That inspired me to start this cider brand, as a way to make use of damaged apples,” says Kimori cider founder Satoshi Takahashi as he shows me around the factory. “We nurture apples every day for a year, so just thinking about throwing them away upsets us. In the future, Kimori could become a financial aid for other farmers (by purchasing damaged apples from them).”