Yeah, so for anyone else who's confused, or NOT confused, 'ハメ' here is plausibly 'awkward' or 'difficult' or 'deceptive'. But anyone just reading it , especially since it's in katakana like that, is going to read it as 'f@$k'. If you see 'hame', 99% of the time it means f@#k. So it's 'Awkard Love' but totally looks like 'F@$k Love'. This is 100% on purpose.
