In Japan (and some other East Asian countries),
White Day (March 14th) is when men return gifts to women who gave them chocolates or presents on Valentine’s Day. The type of gift given is seen as a kind of "answer" to the Valentine’s gift, and over time, certain meanings and associations have developed.
Here’s a breakdown of the
traditional interpretations of different White Day gifts:
🍬 Candy
- Meaning: "I like you" / romantic interest
- This is the most positive response — giving candy traditionally signals that the man wants to reciprocate the woman’s feelings.
🍪 Cookies
- Meaning: "Let’s just be friends"
- Cookies are seen as light, crispy, and “dry,” which came to symbolize a friendly but not romantic reply.
🍫 Chocolate
- Meaning: Varies, but often neutral or polite rejection
- Since the woman gave chocolate on Valentine’s Day, giving chocolate back can feel like a generic response, without deeper meaning.
🍵 Marshmallows
- Meaning: "I don’t like you" / rejection
- This comes from the idea that marshmallows are soft, fluffy, and disappear quickly in your mouth — symbolizing fleeting or insubstantial feelings.
🎁 Other gifts (handkerchiefs, accessories, jewelry, lingerie, etc.)
- Handkerchiefs: Associated with parting or tears → sometimes interpreted as rejection.
- Jewelry/Accessories: More serious affection → often for girlfriends or wives.
- Lingerie: Strongly romantic/sexual connotation → usually for lovers, not casual crushes.
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Note: These meanings are not universal today — younger generations often treat White Day more casually, and gifts may not always carry such strong symbolic weight. But the candy/cookie/marshmallow "code" is still pretty well-known in Japan.
Do you want me to also explain how these associations
originated (like why marshmallows ended up meaning rejection)?