He keeps referring to the girls as his toys but he clearly cares about them. I think he is saying more to convince himself than it is to convince his enemies.
Which means when Freya finally gets her memories back things are gonna get messy for both of them.
I mean, the re-boot stone still exists. It's not insane to think that eventually they all love each other and he re-boots everything again, so they can start over before this mess happened.
Strong emotions are proven to carry over after all.