There better be an set ten years into the future with them having sharp-eyed, blonde kids or else I'll...
...
...
Do nothing but wave my fist in impotent rage.
Man lad has a long road ahead of him. He would be 60 years old before they can start being close friends, then by his deathbed finally she would agree going out with him as girlfriend-boyfriend, then reincarnated and then lovers for real.
What an absolute copout of an ending. She doesn't know they are friends? They went on a date. She chose to wear a yukata. And was blushing all over the place. And she doesn't even consider them friends?
I can still buy the "I'm still confirming my feelings" thing, sure. It's a big jump to acknowledge first romantic feelings or something. But to bounce back so far in another direction to jump out of even "friend" relationship? Sigh. Super disappointing.