I've been impressed by Usui-sensei's prior works, but so far this seems a little generic. Hope it picks up more as it continues. The most interesting way this could go is if the prez continues to not understand romance and is aromantic or something. If they actually get together it'll be like every other fake relationship story ever, and I'd really expect more from Usui-sensei than that. How boring.
This could turn out like what many people thought Bloom Into You was going to be tho. The starting premise is exactly the same. It'd be interesting to read a Bloom Into You were Yuu actually was aromantic. But if she's not, this will end up just a mediocre copy of a much better manga.