I just disagree, sure (if we're only talking about reading) you can still get the experience of reading the story from the web (a really well designed page for a story, with parallax illustrations and such can really elevate the experience), but there really is something to be said about actually holding and seeing a physical thing, rather than just some light beams blasted into your eyes.
Shopping online is also more... isolated? Like you end up in a bubble of your own tastes. You buy what it is that you wanted, and you don't really see much else, because if you are being recommended other things, there algorithm selected tat that are similar in nature. When's the last time that steam recommended you a game that was really out of left field? Meanwhile if you're in an actual store, you look around (because you went through the effort of being there) and tend to have things catch your eye that you may not have considered.
Not even mentioning how you're supposed to find out about these stores if they're online only. If it's an actual store, you'll walk past and see what it is they sell, but what what of online brands you've never heard of? How do I find them? Especially if they're smaller and niche? Nobody is even going to the second page of google these days, and it's unlikely they'll even be that high in the seo ranking.
Our MC in this story only knew of those 'Swimmer Notebooks' because of childhood experiences, and seemingly because of stores that previously existed.
So I think physical stores and physical store presence is still actually of decent importance to marketing and discoverability of a brand and product, particularly on a grassroots level, as well as many other things such as the vibrancy and image of a town.
I can understand why physical stores are disappearing, but I think they can work hand in hand with their online counterparts better - what if the physical store also acts as a warehouse for for the online products?
Anyway, that's my marketing presentation, hope you guys enjoyed.