I agree that the love rival stuff is boring, though I find your attitude toward the wealthy pretty bizarre, but that's maybe just because as a socialist, I just dislike the wealthy in general, but I certainly think the crusty inherited old money is far worse than new money, but that's just me.
He also isn't nearly as obnoxious as Mariko and Dan are. He's just a dude who likes Kurita and isn't playing games or trying to impress her or force the situation.