This is just one of those chapters where me being a westerner (or at least not Japanese) is going to interfere with my enjoyment of it because I have different cultural values. I know that eating live creatures is not taboo there, but I just recoil at it, not because I object to the squid being eaten (I don't. I actually adore eating squid, this isn't the same sort of objection I had to the whaling arc), but because it's still alive when they eat it. I just have always believed that one should have the decency to off something quickly and as humanely as possible before stuffing it in your gob and munching on it.