Some people want their first to be special, not just bent over the dresser.
Ok but then what we're talking about is surrounding the sex act with symbolism to make it special. Like a fancy dinner, a room with a view, a bed that vibrates, etc. And while you can pay to do those things at a fancy hotel, you can also do similar things for much cheaper. Take a scenic walk, buy some flowers, wear your dress-up clothing, cook the fancy dinner. Then do it in your bed like a normal couple and save $200.
And that's not even getting into how different people will get unique symbol value from those scenarios. You can find a person who thinks getting raw-dogged over the coffee table is more authentic and special than setting up a theatrical bed of roses would be.
I'm not denying that symbolic value is a real thing, just like commodity value is. But where commodity value relies on real material conditions like the cost of a hotel room or a lobster tail, the symbolic value of those things is much more arbitrary. I'd argue that you can decide how much value to place on them. It's the same problem as why a painting can be sold for $10 million, but only if you find someone who feels like spending $10 million.