Also note that, whenever they depict Europeans, or people that have the United-States of America's nationality, it is almost ALWAYS represented by a blonde hair, blue eyed individual (the Nazi Aryan standards).
And the darker the skin a character is, the more likely he, or she is a bad individual.
That is why people with "fair" skin are people with pink-white skin, and are mostly seen are 'Good'.
Implying that those with "unfair" skin tones are people with darker skin, and mostly are seen as either useless, submissive, or evil.