When i first read, i was more rooting for Ayumi, but after ending the manga for the first time, i kept thinking about how Chihiro won, getting the pieces right and re-reading, i noticed all the foreshadowing and i started being into Chihiro a lot more than the first read, and im honest when i say this, when she got through the rejection on the goddess arc, it really hurt.How many years has been since this finished? Still glad Elsie got her happy ending. As for Keima, there was too much foreshadowing that Chihiro was the only girl he actually felt attracted to.
Although I was rooting for Tenri. And even Yui!