Ridiculous reason to open up your safe and prosperous town to hostile outsiders. "here's some free stuff, please don't hurt us" and "if a few other people get a little bit for free, I can sell it in bulk without it being suspicious" *facepalm*
If you want to travel, fine do it. Don't drag hundreds of people down a dangerous path because you want to be liked by others. The people he has under his leadership are all considered resources that are killed, dismantled and sold to the adventurers guild (which, btw, he shouldn't even have been involved with). He is painting an enormous target on their heads for high ranked adventurers.