@CannibalShinobi Can you grow the fuck up and stop acting like a petulant child? The Japanese publisher lists this as Girls Love. If that isn't good enough for you, maybe you should head over there and complain to them.
Harushion takes absolutely fucking
forever to get to anything romantic. Even Ouji-sama Nante Iranai took dozens upon dozens of chapters to get to anything even remotely resembling shoujo ai. The only difference there is that the ship was more obvious from the get go. Something being shoujo ai/yuri/GL doesn't mean that there can't be likable male characters or male rivals. On top of that, because of Harushion's slow plot pace, we're only just now getting to what the main concept behind this story even is. Just because the set up for the main plot includes a male rival for Sayoi's affections being a good, genuinely likable character who's getting a decent amount of screentime, does not mean that the end result will not be GL. You may think it's misleading to have a shoujo ai/yuri tag when the current set up for the plot is all het, but it's even more misleading to claim this is just het romance, because the beginning has some het hijinks, when the end result will be GL. Why do I know it will be GL? Because the goddamn publisher says it is.
If you need more in your face GL, go find it, and stop harassing the team translating this one.