@sleepyfoxscanlations
Yeah dude, manga is my form of relaxing after work. Work tends to bog me down, and hobbies like gaming really take up too much time for me to relax to. Reading manga at least can be pretty casual and it helps in forgetting the stress of work quickly. Thanks for the translation again!
@Grimson-Gurdian
Lol forgive me, but market research is usually done by a different department from us since we're the ones who just usually handle the branding. But from what I've gotten from my friends there is usually they go out and get samples of the target markets and do some preliminary tests on what the audience likes/dislikes in whatever product they are trying to sell.
So for example, let's say the company wants to roll out a new product. One of the first things they need to know is SWOT (Strengths, Weaknesses, Opportunities, and Threats) to know how to market the product effectively.
One of our products which I handled was a "healthy soda" (which I need to tell you guys not to buy lmao it's just soda without sugar), so the research group went out and did evaluations of the current market of "healthy soda" options and asked buyers what they preferred within the choices. After narrowing it down to what the SWOT says, then they can sort of create a guideline to what we in the branding team should consider when creating the packaging. There's probably more stuff I missed, but from seeing their research first hand, those are usually the important information we usually need.
Hope this helps hehe