Ah lol sorry, I badly misunderstood that. IMO I think this is fine, Tite Kubo is obviously a big name in Japan, and the magazine wants to promote the series in any way it can to see if it's a hit (it was). The author name is already on the cover, I dont think there's a need to reiterate it in bigger text, and I think Beelzebub by itself isn't enough to pull a lot of readers. Ironically though the success of Vol. 1 probably came from its blow-up on twitter and not the Kubo reccomendation lol