Based on the later raws, Akira won't lose his cherry to Asahino, instead he loses it to the glasses girl on the school trip. If so, props for the author not following expected progression. Mind you, without full TL it could also just be a dry eff between them but it looks good.
He's a douche, he's totally leading her on. He already resolved himself to get with Asahina, so he should make his boundaries clear with the others and not buy them gifts and shit.