Right now's a dynamic time in Genshin:
1. There's the all-time steepest powercreep in the game in Neuvillette, who's pretty incomparably strong even with Lyney just before him having been quite strong too. Neuvillette's strong in a really braindead way too: tanky, good AOE, and heals himself. It's blatant enough it's shifting expectations.
2. The paying userbase has shrunk across all markets, most undeniably seen in how despite his everything Neuvillette's banner is only comparable to like Ayaka's nth rerun. It should still be far from unprofitable, but management must be adjusting their plans to the new forecast, and perhaps might even try to Do Something. The powercreep should already be one attempt at that.
3. Neuvillette was also the culmination of a long period of catering to the female/gay demographic. Now the other shoe is about to drop, and starting next patch it seems new male 5-stars are banned from the game for at least a year. We'll get to see if chasing one demographic while ditching the rest on alternating years is as drunken as it sounds, or secretly a good idea.