... You know, it's kind of jarring just how Shuri treats Haruna's behavior as "normal" and just blows it off. The only one to notice something is wrong with our heroine is Emi.
Like, Haruna is batshit crazy. "That's what a Magical Girl would do" isn't a catchphrase, it's an obsession. Her pursuit of this ideal figure has led to her completely destroying her own ego. Haruna doesn't have any wants or even much thought as a person, she has pretty much turned herself into a smile-protecting robot.
And Shuri is looking at her friend with just a "that's so you."