Just to add something since a lot here seem to be acting like Sentai Filmworks is some nobody trying to capitalize on this...they localized and published a bunch of KyoAni's works for English distribution. They're not exactly an unrelated party- Clannad, K-On, Chunibyou, Beyond the Boundary, Tamako Market, and there might be a few more I am forgetting. In of itself, I am not exactly seeing a problem with them immediately kicking off a support fundraiser in solidarity with a studio they've licensed from multiple times. I understand concerns of GoFundMe taking a cut, but that's a different issue. It's highly unlikely KyoAni will start one themselves; from what I have read, that's just not how they do in Japan, the social climate doesn't really encourage begging for donations directly like that even in face of disaster such as this.